Manufacturing in the Midwest continues to evolve. Firms increasingly rely on highly specialized and flexible processes, deploying new technology that redefines workers’ jobs and the skills needed for them. In Milwaukee, the Wisconsin Regional Training Partnership (WRTP)/BIG STEP has spearheaded the creation of a new registered apprenticeship in response to these dynamic forces. Industrial Manufacturing Technicians (IMT) are now working and being trained at firms across the upper Midwest. The success of this apprenticeship derives directly from the WRTP/BIG STEP’s long-standing and deep relationships with manufacturing firms and labor unions built over the course of two decades. The success also owes to the long tradition of apprenticeship in Wisconsin and the ways this project has built from the existing model. This paper offers the story of this apprenticeship innovation which is remaking apprenticeship for the new and rapidly evolving manufacturing sector.